Bling is not a typical bank; instead, the Berlin-based team is building a family-friendly and educational finance platform. Bling stands out by focusing on financial education and adapting closely to the needs of families and children. "Families are completely forgotten in product development. We, on the other hand, put them at the center" — says Nils Feigenwinter, co-founder and CEO of the family fintech. Bling positions itself as an app that equips families with the knowledge and tools they need to make money-smart decisions every day. Whether it's about understanding budgets, saving, or investing, Bling acts as a guide that accompanies families on their journey and makes them money-smart.

Challenge: Implementing Data Protection in a Family Fintech

As a fast-growing startup, Bling faced various challenges, especially in a dynamic legal environment. That's why they looked for external expertise. The particular challenge was to establish robust data protection measures in a family fintech that processes sensitive data from thousands of families with children in Germany every day. And all that without long onboarding periods or high legal fees that would have hindered the company's growth.

Bling needed comprehensive support and assistance in the area of data protection, including securing and deleting personal data.

heyData proved to be the ideal partner, providing the necessary guidance and delivering fast, helpful support through its team of lawyers and data protection experts.

The Solution

After implementing heyData, the processes around data processing at Bling became significantly more efficient and time-saving. Compliance measures were implemented professionally — with the level of professionalism that business partners appreciate, too. This allowed the company to focus on its core business instead of spending time on lengthy research and documentation.

The Result

  • Bling benefits from an intuitive and user-friendly platform that makes it easy for employees to navigate and engage with the application.
  • Asynchronous trainings that allow users to learn at their own pace in a simple and understandable way.
  • A positive compliance culture is fostered within the company, giving employees a safe space to report misconduct. This strengthens trust in Bling as a company.
  • Effective and fast communication channels with data compliance experts are established, enabling Bling to receive prompt, professional feedback on reports.
"We are especially grateful for the support from heyData. We save a lot of valuable time on data protection processes with constantly changing regulations. heyData helps us keep everything in order and up to date." —

Calvin Krieger
‍Head of Operations at Bling