Biometric Data and GDPR: Balancing Privacy and Progress

Think of biometric data as a unique fingerprint for each individual—literally and figuratively. It’s data derived from a person’s physical or behavioral characteristics, like:

• Facial recognition for unlocking devices.
• Fingerprint scans for secure building access.
• Voice recognition for hands-free commands.
• Iris and palm vein scans for top-level security in airports and workplaces.

These identifiers are unique and can’t be easily changed, making them perfect for security but a nightmare if compromised. Unlike passwords, you can’t just reset your face or fingerprint.

Biometric data isn’t just another password you can reset; it’s tied to your identity. That means the risk of identity theft or fraud increases significantly if this data is leaked or stolen. GDPR takes this seriously, treating biometric data as special category data that requires extra care.

See also: 5 Powerful Alternatives to Passwords for Business Security

Imagine a scenario where a company’s facial recognition system is hacked, and data on thousands of users is exposed. Those users can’t simply change their faces. This is why protecting biometric data isn’t just a legal requirement—it’s crucial to maintaining trust with your customers and users.

Here’s where we get into the fun part: how to use biometric data in your organization without ending up on the wrong side of GDPR. Below are tips and practical advice to ensure you’re using this data responsibly:

1. Be Transparent and Gain Trust

Always let users know why you’re collecting their biometric data and how you’ll use it. Transparency is key. This could be as simple as updating your privacy policy and sending out clear, friendly communications. If users understand the benefits—like faster check-ins at your gym or extra security for their accounts—they’re more likely to be on board.

Pro Tip: Use straightforward language in your communications. Avoid technical or legal terms that might confuse users.

2. Offer Alternatives

People love having choices. If you’re introducing biometric options, offer non-biometric alternatives like PIN codes or swipe cards. This respects user preferences and reduces the potential risk of non-compliance. For example, a gym that rolls out facial recognition for access could also allow users to opt for a traditional key fob.

3. Security, Security, Security

Protecting biometric data should be non-negotiable. This means using strong encryption, multi-layered security measures, and regular system audits. Think of it as putting a high-tech vault around your users’ identifiers.

Quick Suggestion: Conduct regular penetration testing and audits to ensure that your security systems are keeping pace with current threats.

4. Ask for Permission (and Mean It)

Explicit consent is like getting a signed permission slip. If you’re collecting biometric data, make sure your users are fully aware and actively agree to it. A simple checkbox or a signed digital agreement can go a long way.

5. Stay Proactive with DPIAs

A Data Protection Impact Assessment (DPIA) might sound complicated, but it’s essentially a way to map out the risks of using biometric data and how you’ll tackle them. This can be as simple as a checklist that you review each time you introduce a new biometric feature.

Real-Life Example: How Not to Do It

Let’s take a page from real-world cases to see what happens when things go wrong. A school in Sweden tried using facial recognition to monitor student attendance. While it sounds like a tech-forward idea, the Swedish DPA fined them €20,000 for not properly considering student consent and privacy. The takeaway? Always think about how data subjects perceive your practices.

• Keep It Engaging: Make your privacy practices as user-friendly as your product. Use visuals, FAQs, or even videos to explain how biometric data is collected and used.
• Invest in Training: Ensure that your team knows the ins and outs of handling biometric data. Regular training can prevent mistakes and promote a culture of privacy-first thinking.
• Stay Updated: Compliance isn’t a one-and-done deal. Regulations evolve, and so should your practices. Keep an eye out for updates to data protection laws and adjust your policies accordingly.

Biometric data offers a wealth of possibilities for convenience and security, but it comes with serious responsibilities. GDPR ensures that companies handle this data with the utmost care, and by following best practices, you can stay compliant while maintaining user trust. It’s not just about avoiding fines; it’s about creating a safer, more secure experience for everyone involved.

Want to take the next step? Download our free whitepaper or schedule a consultation with our compliance experts to make sure you’re getting it right.