Data ProtectionCybersecurity & Risk Management

Customer Match from Google: Data protection compliant?

Customer Match von Google: Datenschutzkonform?

Key findings

Google Customer Match is useful for marketing, but be careful with the GDPR. Pay attention to privacy policies, get clear consent, use secure transfers, monitor campaigns, and train your team. This way you can use the tool efficiently and still be compliant with data protection laws.

Google Customer Match is a powerful tool for online marketing that allows businesses to target their audience and deliver personalised advertising. It allows companies to link their own customer database with Google's data to reach relevant target groups. However, it is important that the use of Customer Match is DSGVO-compliant to avoid legal problems.

In order to use Google Customer Match in a GDPR-compliant way, businesses need to meet certain requirements. Here are a few tips on how to do this:

Review your privacy policy: Make sure your privacy policy is clear, easy to understand, and contains all the necessary information. This includes information on how you collect, process, and use personal data.
Seek consent from your customers: Before you transfer personal data to Google, you must obtain explicit consent. This consent must be voluntary, informed, and explicit.
Use secure transfer methods: Always submit personal data to Google using secure transmission methods to ensure that the data is protected.
Monitor your campaigns: Monitor your campaigns regularly to ensure they are GDPR compliant. This includes checking that customers' consent is still valid.
Train your team: Train your team on how to use Google Customer Match in a compliant manner and ensure that all employees are following the guidelines.

By following these tips, you can use Google Customer Match in a GDPR-compliant way without any data protection concerns.