How to Use WhatsApp for Business While Staying GDPR Compliant
Summary
- The WhatsApp Business app is not GDPR-compliant – only the Business API offers a compliant solution.
- Metadata is not encrypted and requires explicit user consent under GDPR.
- Integration via certified EU-based BSPs is essential for legal use in customer communication.
- KLM shows best practice, using opt-in, minimization, and EU-certified partners.
Can businesses use WhatsApp and stay GDPR-compliant?
Yes, but only through the WhatsApp Business API, not the regular Business app. GDPR-compliant use requires integration with an EU-based, certified Business Solution Provider (BSP), explicit consent from users, and clear data processing agreements.
With over 2 billion users worldwide, WhatsApp is one of the most widely used messaging apps globally. In countries like India and Brazil, it dominates the market with over 90% share. Even in Germany, more than 80% of the population relies on WhatsApp for daily communication including businesses.
Given its massive reach, it’s no surprise that businesses across Europe are increasingly using WhatsApp for customer service, support, and marketing. Its ease of use and popularity help build direct, personal customer relationships. But with WhatsApp being owned by Meta, ensuring GDPR compliance is critical — to protect user data and avoid hefty EU fines.
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