How to Use WhatsApp for Business While Staying GDPR Compliant

With more than 2 billion users, WhatsApp ranks among the top three most popular apps globally. In countries like India and Brazil, it dominates the messaging landscape with a market share exceeding 90%. In Germany, WhatsApp is also widely used, with over 80% of the population relying on it for daily communication.

Given its extensive reach, it's no surprise that businesses are increasingly adopting WhatsApp for customer engagement, support, and marketing. The platform's widespread acceptance and ease of use make it ideal for fostering direct and personal connections with clients. However, ensuring GDPR compliance is crucial to protect customer data and avoid hefty fines.

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