Super Apps: Is the Future of Social Media a Danger to Data Privacy?

In today's tech-driven world, major social media giants worldwide are poised to gradually transform from simple apps that do one thing to a new era of all-in-one platforms known as super apps – offering tons of services within a single app. The goal is to make the lives of end users and businesses easier, save time, and dominate the market.

Originally intended for socializing and entertainment, platforms like Meta (Instagram, Facebook, Threads, WhatsApp), TikTok, and even Twitter (known as X today) are already starting to evolve into super apps, blurring the lines between social networks and multifunctional platforms. This shift is set to reshape our digital landscape and redefine how we interact with these platforms.

Learn more: Threads: The Emerging Social Network in Focus - Data Protection and Challenges in the EU

While this shift towards super apps brings promising possibilities, it also raises concerns about data and privacy. What exactly are super apps, and how can businesses effectively balance convenience with data privacy?