Synthetic Users and ID Pooling: Remarketing in the cookieless Era

Data-driven marketing is undergoing a significant shift: The accessibility of web data is plummeting due to factors like consent banners, ad blockers, and tracking prevention measures built into modern browsers. The phasing out of third-party cookies likely signifies a new era, rendering the old remarketing methods obsolete. 

Two newly developed technologies promise to solve these problems and alter how marketers gather and deploy data: Synthetic user data and ID Pooling. In this article, you will learn what problems are solved by these technologies and how they work.