Webinar Recap: GDPR and Marketing

In today's digital age, companies appoint Data Protection Officers (DPOs) to ensure data privacy and regulatory compliance. Internal DPOs offer familiarity with company operations but may lack objectivity and broad experience. External DPOs provide benefits like specialized expertise, impartiality, cost efficiency, and extensive industry experience. They enable focus on core business functions and ensure robust compliance by working with internal teams. This enhances productivity and data security, making external DPOs a smart choice for businesses.

The NIS2 Directive, effective from October 17, 2024, imposes stricter cybersecurity requirements across the EU, targeting a broader range of sectors. Non-compliance risks include hefty fines, enforcement actions, reputational damage, operational disruptions, and even criminal sanctions for top management. To comply, organizations need to assess if they fall under the directive's scope, then evaluate and strengthen their cybersecurity measures. This includes enhancing risk management, access controls, incident response, and third-party security. Compliance isn't only about legal adherence but also improving overall security and trust.

Data leaks cause companies millions in losses every year. Small and medium-sized organizations, which often use outdated security strategies, are particularly at risk: Software updates are not carried out regularly, backup strategies and encryption are patchy. There is a lack of a comprehensive security concept that gives employees clear guidance on how to handle data and what measures they need to take immediately in the event of damage. The best prevention consists not only of technology, but also of a combination of technical security measures, standardized processes and data-competent employees.