Webinar Recap: GDPR and Marketing

What was discussed? 

• Key compliance challenges in marketing: An overview of the most pressing compliance issues marketers face today, from consent management to data handling.
• Responsible Use of Data: Best practices for handling customer data responsibly, including how to navigate customer consent, run giveaways, and use tracking tools like Google Analytics and Facebook Pixel in a GDPR-compliant manner.
• Q&A: An in-depth look at specific marketing scenarios, with expert guidance on questions such as:
  
  
  • Can you send marketing emails to existing customers without new consent?
  • What GDPR considerations apply when running contests or giveaways on a website?
  • How do tools like Google Ads Optimized Conversions affect compliance?

Why should you watch it? 

Marketing in the digital age is full of compliance risks, but with the right guidance, you can turn GDPR compliance into a competitive advantage. This webinar offers key insights to help you avoid common mistakes, ensuring your marketing strategies are both effective and compliant. Whether you're dealing with email marketing, tracking tools, or customer consent, this session covers all the bases.

Where to find the webinar?

Missed the live session? No problem! You can watch the full replay of the webinar. 

Do you have questions?

If you still have specific questions, don't hesitate to reach out to us. We look forward to seeing you at our next webinar!