The significance of implied consent for companies

The GDPR includes several rules that European Union member states must implement to protect the privacy of digital data. One of the key concepts of the GDPR is consent, which is defined as “any freely given specific, informed and unambiguous indication of his or her wishes by which the data subject signifies his or her agreement, either by a statement or by an unambiguous affirmative act, to personal data relating to him or her being processed.”

In other words, the data subject must give his/her explicit consent to the collection and processing of his/her personal data. However, there are certain circumstances in which implied consent (an implied consent) can be used instead. In this blog post, we will go into more detail about what implied consent is and when it can be used.