Cybersecurity & Risk ManagementData Protection
Data Privacy Concerns with Google’s Privacy Sandbox
Arthur
04.10.2023
Is Google's Privacy Sandbox a boon or a bane for data privacy?
Explore the data privacy concerns surrounding Google's Privacy Sandbox and learn how businesses can adapt to this privacy-centric approach while staying GDPR compliant.
Google is once again taking center stage with its latest innovation: Privacy Sandbox application programming interfaces (APIs), designed to replace third-party cookies and protect user privacy.
The company recently announced that its relevance and measurement APIs for Privacy Sandbox, its so-called privacy-focused alternative to cross-site tracking cookies, are now generally available. This means that these APIs are accessible by default in Chrome without requiring any special browser settings or participation in a trial. But what exactly is Privacy Sandbox?